Adslot provides a range of audience targeting options for buyers. Below is a brief explanation for each option:
- Buyer, First-Party: This is a preconfigured list of buyer's first party data which is overlayed on top of the available products within the marketplace. Generally an existing relationship would be in place between the buyer and seller - allowing the buyer to overlay their data.
- Publisher, First-Party: The data represented here is the publisher's first party data. The options available will vary depending on the publisher and what data they will wish to make selectable for buyers.
- Third-Party: This data is from a third party data management platform and will be dependent on the publishers settings whether they use these options or not for their products.