Understanding the report results

To ensure that the calculations are relevant you will see that search results are returned in two buckets:

• Uniques: 1 impression over a 30 day period
• Impressions: All available impressions with no frequency caps

When you analyze the data to understand the best reach for your select audience you should consider the following aspects:

• Adslot totals: This is the total availability from within the Adslot marketplace within the selected geography (no audience targeting)
• Matched: This is the combined matching selected audiences and geographies
• Available: This is what is currently available for you to book
• Affinity: This is the percentage of matched from the Adslot totals. Affinity measures the degree of overlap between the buyer's and publisher's respective audiences
• Frequency: This is the average impression per unique