What is the audience finder

Being able to plan and forecast based on your target audience reach couldn't be easier using the audience finder tool.

It allows you to easily know:

• where the target audience can be found (under which data provider whether it be 1st party or 4th party)
• if the inventory is available and how much is available
• and what type of inventory you can effectively purchase in real-time

Because we connect directly to the publisher's adserver, you will have visibility on 1st party segments that these publishers have made available using the audience finder. Which guarantees delivery of your booked inventory and accurate forecasting of your selected audience.

Below is a list of are available audiences using the audience finder:

• Adslot default geography segment collection
• 3rd party data (Acxiom, Crossix, Lotame and Bluekai)
• Buyer 1st party data (only available to buyers with 1PD segments, please contact Adslot support for more details on how to setup your own 1st party data)

When using these audience overlays, the results may vary depending on participating publishers in market.