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Vanessa Holden

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Latest activity by Vanessa Holden
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    Vanessa Holden created an article,

    Understanding your campaign delivery metrics

    Tracking and monitoring your campaign's performance is such an important element to understanding how your budget is being spent and whether it's generating the right outcome. One of many great asp...

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    Vanessa Holden created an article,

    Understanding the report results

    To ensure that the calculations are relevant you will see that search results are returned in two buckets: Uniques: 1 impression over a 30 day period Impressions: All available impressions with n...

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    Vanessa Holden created an article,

    How to use the audience finder

    Being able to plan ahead of time can be a key challenge for most people, but even more so when working within a programmatic environment. But it doesn't have to be when using the Adslot audience fi...

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    Vanessa Holden created an article,

    What is the audience finder

    Being able to plan and forecast based on your target audience reach couldn't be easier using the audience finder tool. It allows you to easily know: where the target audience can be found (under w...

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    Vanessa Holden created an article,

    How to edit line items in the planner

    You already have items in your planner which have been proposed by a publisher or you have added items yourself from the marketplace directly. Either way we are going to show you how to configure t...

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    Vanessa Holden created an article,

    How to use the marketplace

    Let’s say you need to get rid of budget quickly, you have a repeat buy or you just want to see what is available in the market, your best option will be the marketplace. The marketplace is a great ...

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    Vanessa Holden created an article,

    How to request for a proposal

    To request a proposal click on the Add Publishers button located to the left of the dashboard. A pop-up will appear asking you to either search by publisher or site name. Once you have found the p...

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    Vanessa Holden created an article,

    How to create a campaign and brief

    To create a campaign, click on the New Campaign button on top right corner of the Campaigns Overview screen. You will be presented with a Create campaign screen and will need to fill in all the rel...

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    Vanessa Holden created an article,

    Assigning creative to your campaign

    Before creative can be assigned to your placements, both parties need to sign off first - once this is done than either you or the publisher (seller) and upload the creative. To assign creative, s...

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    Vanessa Holden created an article,

    How to access insertions orders

    Once your media schedule has been signed off from both parties you will most likely need to access a record of the agreement via an insertion order for internal or billing purposes. To do this sim...