SpringServe Integration: Advanced Targeting

All ad products connected to the SpringServe ad server now support advanced targeting options for contextual, site and content signal targeting.

Pre-targeting can be defined in the product setup screen, with new configuration folders for Domain Lists, App Name Lists, App Bundle Lists and key-value pairs. Any pre-targeting value assigned in product setup is automatically applied to every order and cannot be removed at campaign level.



Targeting segments to be used at campaign-level can be created as usual from the Targeting Segments page, under Site and Contextual.

A CSV upload template specific to SpringServe is provided for download on the Segment Group edit page.

The following SpringServe advanced targeting types are supported and will be automatically trafficked:

• domainListId

• domainListName

• appNameListId

• appNameListName

• appBundleListId

• appBundleListName

• custom_key

• CHANNEL_NAME

• CONTENT_ID

• CONTENT_EPISODE

• CONTENT_TITLE

• CONTENT_SERIES

• CONTENT_SEASON

• CONTENT_GENRE

• CONTENT_PRODUCER_NAME

• CONTENT_LIVESTREAM

• CONTENT_CATEGORIES

• CONTENT_KEYWORDS

• RATING

• LANGUAGE

• NETWORK_NAME