How To Create a Brand Safety Profile

Buyers can explicitly define brand safety requirements in a brief to publishers. Increased awareness around brand safety requirements will allow publishers to pre-configure their ad server, mitigating the risk of delivery and pacing issues.

1. To create a brand safety profile, hover on your initials in the top right corner (new to the navigation bar) and select Brand Safety Profiles.
2. Select Start Profile to create a new Brand Safety profile. Please note you can create multiple profiles for different brands and/or publishers.

• Enter the below details in the Brand Safety Profile:
  1. Select a brand safety tracking provider for 3rd-party tags from the dropdown list. (Required)
  2. Select if you will be using monitoring or blocking tags. (Required)
  3. Select IAB categories you would like publishers to exclude. (Optional)
  4. Upload a blacklist of domains you would like publishers to avoid and/or a whitelist that contains permitted URL’s for your campaigns. (Optional)
  5. Upload a list of keywords to block. (Optional)
     
     

Select “Save” in the top right corner when you’ve finished entering your details. You are then able to choose if you’d like to apply it to a campaign. The parameters you identified will be visible to publishers.

Quick Tips

• Please note that a Brand Safety Profile does not guarantee or automate any trafficking actions by the publisher. The Brand Safety Profile is intended to communicate your brand’s requirements to the publisher so that they may implement your desired brand safety parameters. 
  The advantage of communicating this information to publishers upfront is critical as it greatly reduces discrepancies and unwanted impressions, while it also serves to inform publishers of your requirements prior to launch.