How To Create A Campaign

How To Start A Campaign
1. Click the “Campaigns” tab on the top navigation bar.
 

2. Click the “New Campaign” button.

This will launch the New Campaign window.

Next, enter the appropriate information into each section and field listed below:

• Main Campaign Details
  1. Campaign Name
  2. Flight Dates
  3. Client & Brand (Drop-down or manually enter the name).
  4. Total Budget, Currency & Impressions (This total budget is not shown to Publishers).

• Targeting

1. Media Format & Devices
2. Audience & Targeting 
    

• Brief

1. Objectives (KPIs for Publishers to better understand your goals).
2. Audience (Desired target audience). 
3. Brand Safety Profile (Informs Publishers which sensitive categories to avoid and also your preferred 3rd party tracking).
4. Attchments (creative, RFP, other specifications).
   
   

Billing & Agency Cost

1. Billing Type - Publisher or Advertiser.
   
   
    
2. Agency Cost - CPM & Media Cost
   
   
    
3. Purchase Order
    

Please note that the Targeting, Brief and Billing & Agency secionts can be removed from creating the new campaign.
 

Click "Save" and you will be taken to the newly created dashboard for your campaign. 

You can edit the above details at any time by clicking the pencil icon in the "Details" box in your dashboard.



Building A Media Plan

From here you have two workflow methods to help start the process of building the media plan.
 

• Request For Proposals
  1.) Sending Publishers a brief (which asks the publisher to build a proposal)
  2.) To RFP Publishers, simply click on the box "Add Publishers" in the "Requests for Proposals" box and add your preferred Publishers.  Then click "Send Brief(s)".
  
  
  
   

• Build Media Plan

1.) To build a plan in the marketplace, simply click on the "Go to Marketplace" button within the "Build Media Plan" section of the dashboard. 



Alternatively, you can click on the Marketplace tab in the Plan navigation bar.



 

Please note that nothing will be shared with Publishers until you "sign off" on either an RFP or media plan.  Please see the section on "How To Brief Publishers" for further detail.

Quick Tips

• A campaign can be a name given to align with any media initiative, from a simple brief to an RFI. It does not need to be a campaign ready for sign-off.
• If you have attachments, you can send them to Publishers via the “Inbox”. 
• Most of the campaign information is optional and exists purely to communicate details to Publishers or share them internally with your team.